NATHAN PRATT / EXPERIENCE

Enterprise operator. Fractional leader. Hands-on builder.

I help ambitious organizations connect marketing strategy to revenue execution. Today, the strongest proof of that work comes through Two Impress—where I lead enterprise Webflow, RevOps, automation, analytics, digital experience and growth engagements—and through prior global leadership at IDEO.

Based in Missouri · Central Time (US) · Remote and travel-friendly

Download Resume
Two Impress

Enterprise engagements, fractional CMO/CRO leadership and hands-on delivery.

WebflowEnterprise Partner, advisory experience and hands-on platform expertise.
IDEOGlobal marketing leadership and enterprise digital transformation.
Operator + BuilderStrategy paired with CRM, automation, analytics, AI and implementation.

Explore selected engagements, career history, capabilities and recommendations below. The existing downloadable résumé is available above.

SELECTED EXPERIENCE

The work that best explains how I operate today.

My value sits at the intersection of executive judgment and hands-on execution: building strategy, systems, teams and digital infrastructure that move revenue forward.

September 2022 — April 2025

Global Marketing Director, IDEO

Led global marketing strategy and digital transformation across the US, Europe, Japan, China and South America, connecting brand, technology and data across a complex global organization.

Negotiated and implemented enterprise HubSpot and Webflow.
Reduced digital product overhead within marketing by 50%.
Built foundational SEO, analytics, automation and performance practices.
Served on the Webflow Enterprise Customer Advisory Board and spoke at Webflow Conf 2023.
February 2020 — January 2022

Technology Operations Director, Next Level Solutions

Built internal IT and client-facing cloud/DevOps operations supporting global employees and enterprise clients, including Berkshire Hathaway entities.

Built department structure, processes and managed services operations.
Oversaw cloud infrastructure, cybersecurity, DevOps and automation.
Supported a Shared Services organization managing $5–10M ARR.
EARLIER CHAPTERS
Nestlé Professional

External GS1 Associate / Brand Support (contract) · October 2018–November 2019. Led contractor coordination, GS1-compliant product content, reporting and digital product operations.

Evangel University

Web Designer · February 2015–October 2018. Led web design and development, SEO, digital marketing and enrollment-focused communications across university departments.

Happy Tax

Director of Marketing · October–December 2019. Oversaw campaigns, optimization, budgets and learning-platform implementation. Role ended following company closure.

HOW I CREATE VALUE

Executive range without losing the ability to build.

01

Fractional CMO / CRO

GTM strategy, demand, revenue alignment, team leadership and operating cadence.

02

RevOps & Systems

HubSpot, Salesforce, lifecycle architecture, attribution, automation and reporting.

03

Webflow & Digital Experience

Enterprise design/development, migrations, experimentation, personalization and performance.

04

AI-Enabled Execution

Using AI and automation to compress research, production, QA and operational workflows.

“Nathan possesses a rare blend of expertise spanning IT Infrastructure and Marketing, allowing him to effortlessly bridge the gap between technology and marketing.”

Sarah Codraro — on working together at IDEO

From the people behind the work.

Recommendations collected throughout my career. Open any name to read the original recommendation; titles reflect the original attribution.

Sarah Codraro

It was my privilege to collaborate closely with Nathan for two years at IDEO. Initially brought on board as a contractor to support a specific project, Nathan's impact was so immediate that I swiftly moved to secure him as a full-time team member. His integration into our team was seamless, and his contributions became indispensable almost overnight.Nathan possesses a rare blend of expertise spanning IT Infrastructure and Marketing, allowing him to effortlessly bridge the gap between technology and marketing, and consistently deliver impactful results for IDEO.

While his depth of marketing knowledge is extensive, it is his mastery of technology that truly distinguishes him. At IDEO, Nathan's ability to fluently navigate both the marketing and technological teams, advocating for tech tools and platforms to enhance our marketing efforts, proved instrumental. He quickly established rapport with our CIO and technology team and, within months, was able to single-handedly advance efforts that had been stymying our marketing team for years.Most importantly, Nathan's leadership style stands out for its warmth and inclusivity. He cultivates collaboration and creativity, fostering an environment that supports effective teamwork in both turbulent and steady periods. Juggling multifaceted initiatives across teams and functions, Nathan remains level-headed and composed. I firmly believe that the success of IDEO's Marketing endeavors owes a tremendous debt to Nathan's guidance, driving our digital initiatives forward with remarkable precision during a very tumultuous time for the organization and with incredibly limited resources.Nathan is an indispensable asset to any organization aspiring to elevate their digital footprint and attain ambitious marketing and technology objectives. I'm excited to watch him continue to thrive, and I look forward to working with him again at the soonest opportunity.

~Sarah Codraro, Head of Marketing, Salesforce Ventures
Dan Read

I got to work very closely with Nathan during his time at IDEO where he oversaw our whole marketing tech stack, built around an enterprise Webflow presence with deeply advanced HubSpot integrations. He was a key player on our team, overseeing all kinds of web design and implementation projects, managing relationships with third party vendors, and building and executing digital marketing strategies. He's an easy going and easy to work with teammate, who quickly built relationships connecting our marketing team with other aspects of the organization. More than happy to elaborate on specifics if you need them.

~Dan Read, Head of Brand, IDEO
Phil Reynolds

"Nathan has a strong drive to succeed and help others succeed. His positivity and energy lift up the teams around him and he is a tireless advocate for his clients, staff, and friends. He is a knowledgeable and capable leader in marketing, networking infrastructure, and project management. He is creative, full of ideas, and full of passion."

~Phil Reynolds, CEO of DevStride / Chairman at BriteCore
Shehzad Allahbachayo

"Nathan is a very reliable and trusted partner. He is always willing to go above and beyond and provide the best in class support. He provides insights into the areas that is beyond the scope of the service being provided by him. The word “No” is not in his dictionary!"

~Shehzad Allahbachayo, PM Nestle Professional
Joe Langford

"Nathan Pratt is a richly versatile business leader who uses personal connections to build effective and loyal teams. He has a passion for leadership and leadership development. Nathan uses his skills to advance the company and advocate for his employees' growth and advancement. He builds strong, effective, and loyal teams that succeed even without his constant direct input. Lastly, Nathan has a broad spectrum of experience, from leadership development, marketing, and advertising, to IT. I believe his broad experience helps him to make more informed decisions in all three of those areas, giving him an advantage over his peers."

~Joe Langford, Director of Technology Operations at Next Level Solutions
Naomi Wiesen

"Nathan will be a star on any team and project. Incredibly intelligent, diligent, curious and seasoned, he will always see things through. Nathan has a strong work ethic based on a common-sense, salt-of-the-earth and calm personality. He can work with any dynamic and personality and always keeps the customer’s and consumer’s best interest in mind. Nathan is also humble and open to feedback."

~Naomi Wiesen, Marketing and Brand Strategy Professional
Waldo Broodryk

"Nathan is one of the most well rounded humans and marketing/growth specialists I've ever met. He thinks in depth about the business and the respective goals of its constituents (both internally and externally). He's amazing with people, he's a problem solver, growth hacker, incredibly gifted developer (yep he can code), servant leader, and incredible resource manager. I couldn't think of a more well suited individual than Nathan for this prospective position. He will challenge us to be better with each interaction, and only level us up and bring value to the organization and to our customers."

~Waldo Broodryk, CSM Webflow
Tina Scala

Nathan Pratt is efficient, creative, resourceful and amazing! The attention to detail and professionalism is second to none.

~Tina Scala, SVP Sales Invoca

Education

MS, Organizational LeadershipEvangel University · 2017–2019
BS, Business ManagementEvangel University · 2015–2017
AAS, Networking AdministrationOzarks Technical College · 2012–2014
WHAT'S NEXT

Need a senior operator who can also execute?

I’m open to fractional CMO/CRO engagements, enterprise consulting, strategic project work and the right senior leadership opportunities.